Manuel Wernicky's Experience:
Senior Consultant, Freelance, Contract - President at Manuel Wernicky Global Marketing Communications2010 - Present | New York
Consulting, freelance or contract work providing business strategy, brand building and new business development for agencies or directly to clients across a broad range of industries ranging from start-ups to Fortune Global 500 corporations.
President and Managing Partner | Owner at Adrenalina2007 - 2010 | New York, NY
Founded and ran groundbreaking, award-winning strategic marketing and advertising agency that won Heineken USA's Tecate trademark multimillion-dollar business: agency management and operations, client portfolio business planning, marketing strategy, brand leadership, branding, research, creative content, go to market plans, live marketing, events, digital marketing, online and mobile platforms and social media. Recognized among the global creative community for its unconventional thinking, disruptive brand insights, ideas, brand experiences and cut-through creative energy. Spiked agency revenues to $6 million in 2010 with a keen eye on expansive vision, marketing strategy, thought leadership, best-in-class innovation, creative strategy, performance, operations management, and profitability. Sold my equity stake in Adrenalina. Led New Business Development wins: H&M, Caribbean Tourism Organization USA, Tecate FIFA World Cup 2010 Retail Marketing Platform and Partnership for Drug-Free Kids.
Founder and President at Barcode2006 - 2007 | New York, NY
Opened marketing communications consultancy focused on diversity and raising the bar of social impact. For my client, Reading is Fundamental (RIF), the nation’s largest children’s literacy non profit organization: launched campaign to improve the quality of education, strengthened community engagement and closed the reading gap among diversity youth through -- brand positioning, creative development, direct marketing, public relations programs, public education campaigns, content creation, multicultural marketing, media outreach, online and mobile platforms, fundraising and media strategic partnerships.
Managing Director at VMLY&R, a WPP company2005 - 2006 | New York, New York
Launched fastest growing experiential consumer marketing business unit at Bravo, the largest multicultural advertising shop recognized for two decades as top ranked by Advertising Age. Reported to the Chairman. Bravo Retail Marketing turned consumer brands into immersive consumer experiences. Regained AOR status for Kraft Multi-Channel Scale Portfolio Marketing and individual Kraft brands during my tenure. Agency management, led new business wins of integrated marketing platforms for pharmaceutical industry clients: AstraZeneca, Oxford Health and Pfizer. Bravo is a VMLY&R company, a global marketing agency that harnesses creativity, technology, and culture to create connected brands. The agency is made up of nearly 7,000 employees worldwide with principal offices in Kansas City, London, New York, Sao Paulo, Shanghai, Singapore and Sydney. VMLY&R works with client partners including Colgate-Palmolive, Danone, Dell, Electrolux/Fridgidaire, Ford, Office Depot, Pfizer and Wendy's.
Director, Client Services at MarketVision2001 - 2005 | Miami, FL
Recruited by former Coca-Cola client to launch a consumer promotions agency start-up: led strategic planning, marketing services, retail, shopper and channel marketing, activations, account management, brand development, mobile marketing, trade marketing, impeccable execution, benchmarking and ROI analytics. Reported to the CEO. Built startup client portfolio and agency revenues by 214% over three years, acquiring, building and leading the biggest pieces of agency business, revenue and growth. Pioneered multicultural marketing services for MillerCoors: MillerLite, Miller Genuine Draft and AOL. Led national and multi-channel trade marketing for The Coca-Cola Company.
Market Leader, Managing Director at Burson, Cohn & Wolfe -- Integrated Communications Agency2000 - 2001 | Miami, Florida
After excelling in leading global media relations for a world's top technology company, recruited to serve as Market Leader for bustling Burson-Marsteller Miami and headquarters for our regional Latin America business. Burson-Marsteller Latin America, the region's largest wholly-owned public relations and corporate communications agency with the broadest footprint in Latin America spanned 16 offices across the region. Market leader for Florida and Managing Director launched Corporate Practice Latin America network operations, and global crisis Team Leader for Ford. Strategic communications firm dedicated to excellence and innovation in communications, known as the largest and number-one ranked leading PR agency in Florida and the region, generated $8 million and $12 million respectively in 2000 revenues. Reported to the Chairman.
Director, International Corporate Communications at Verizon (Acquired MCI)1995 - 2000 | Atlanta, Georgia
Led the company's global corporate communications as a leading technology brand across Europe, Asia Pacific and the Americas for Fortune 25 Company. Reported to Senior Vice President under the Chief Executive Officer and Chairman. Shaped MCI's international public relations and company innovation expansions to Brazil, Mexico and Japan. Directed communication initiatives and regulatory affairs across regions, integration and drove a collaborative culture for company’s 67 global offices, data centers overseas, product launches and strategic technology partnerships: Stentor (Canada), Avantel (Mexico), Concert (BT - UK), BTL (Belize) and Embratel (Brazil). Originally hired as Manager, Media Relations, MCI Business Markets.
Account Supervisor at Publicis1991 - 1995 | Atlanta, GA
Began paying my dues, as an intern at Sosa, Bromley, Aguilar & Associates. A humble and incredibly valuable beginning. Promoted to Account Executive on our biggest piece of business. Then, moved up to senior account team lead at The Coca-Cola Company Atlanta headquarters managing consumer marketing team: marketing and advertising, brand management, research efforts, strategic planning, marketing plans, project management, media, global product launches, consumer promotions for all portfolio brands including: Coca-Cola classic, diet Coke, Sprite, Fanta and Nestea. Directly responsible for public relations, media outreach, strategic media relations, public policy, speechwriting and Hispanic community relations. Largest U.S. Hispanic marketing agency, at the time, ranked by Adweek. Clients: American Airlines, Anheuser-Busch, Burger King Corporation, CDC, Mars Incorporated, Procter & Gamble, The Clorox Company, The Coca-Cola Company and Western Union.